At the 32nd edition of the annual symposium of the Association des communicateurs municipaux du Québec (ACMQ), the Town of Saint-Lazare was awarded a Golden Feather in the Internet and new media category for its Facebook page. Golden Feathers are awarded to towns as a mark of recognition of their know-how and efforts as regards communications.

The Town of Saint-Lazare submitted its Facebook page which was launched in October 2010. The Town’s main goal was to promote the life of the community, its vitality and its activities in order to attract and engage Generations C and Y who are more difficult to reach by conventional media such as local newspapers, traditional publications, electronic newsletters, phone polls and the Town’s website! Youngsters under the age of 20 represent 30% of our town’s population and in the last few months, Saint-Lazare has succeeded in reaching them as well as many dynamic elders and workers interested in community life. The Facebook page enables the Town to sound out its residents and get their instantaneous reactions. Since its implementation, the Facebook page has shown constant growth.

The Town wishes to thank all the fans of its Facebook page for their energy, comments and daily contribution. The Town also thanks the members of the ACMQ jury who have recognized the merit of this project.